General Press Releases | 02.20.2024
Clear Mountain Bank officials have announced that Timothy Broyles has been named Chief Experience Officer.

In this new position, Broyles will lead the bank’s customer experience strategy and execution with a focus on providing the best customer experiences across all banking channels and lines of business. 

“Tim has been a valued member of our team since he began his career with Clear Mountain Bank in 2003. This is a new position for the bank, and we are excited to have appointed someone as knowledgeable and innovative as Tim to lead this initiative. Providing consistent and exceptional customer experiences will be critical as our bank continues to grow,” states Clear Mountain Bank president and CEO, David M. Thomas.

“As the bank develops its strategic plan for 2024 and beyond, one of our key areas of focus will be customer experience (CX). Clear Mountain Bank has long provided outstanding service to our customers. As banking continues to evolve, our customers interact with our bank in many different ways across many different channels. The experiences we provide to our customers at our branches, on the phone, at our video tellers, on our website, and on our mobile banking applications, must also continue to evolve,” adds Thomas.

Broyles has more than 20 years of experience at Clear Mountain Bank and most recently held the position of the bank’s Director of Digital Banking and Retail Operations. He has served the bank in numerous roles during his banking career, including the positions of assistant vice-president of retail banking, teller operations manager, management trainee, and teller.

He is a graduate of Fairmont State University with a bachelor’s degree in business administration/finance and holds an MBA from West Virginia University. In addition, he is a 2010 graduate of the West Virginia Bankers Association (WVBA) School of Banking and participated in their Emerging Leaders Program. In 2021 Broyles was named to the ICBA “40 Under 40: Emerging Community Bank Leaders” list by Independent Community Bankers Association. The award recognizes the nation’s up-and-coming community bank innovators and influencers who represent the future of the industry.

Broyles is based out of Clear Mountain Bank’s Pierpont office at 102 Venture Drive, Morgantown, WV and can be reached at 304.379.2265 or email

Clear Mountain Bank is a locally owned and managed community bank serving North Central West Virginia and Western Maryland. The bank provides comprehensive financial solutions and services encompassing personal, business, and commercial banking; mortgages; professional banking; and wealth management services. Widely recognized for excellence in financial services, Clear Mountain Bank has consistently earned a 5-star superior rating for financial strength and stability from BauerFinancial for more than 10 years. Additionally, the bank has been voted Best Bank in Morgantown for 10 years and Preston County’s Top Picks for Best Bank and Best Mortgage Provider in Preston County for four consecutive years. Additional information is available at

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